Simple answer: none of them. As the marketing landscape changes to put more power into the hands of buyers, companies can’t afford to let even one performance indicator slip without corrective action if they wish to remain competitive.
In our position paper, Effectively Measuring Sales and Marketing Budgets as a CEO, we highlight six mission-critical metrics:
A basic understanding of and strategy for maximizing these crucial performance indicators is essential to survival. Without it, you're going it alone in a world where social marketing makes it easier than ever for customers to choose your competitors.